More businesses are joining the NBA 2K League
More businesses are joining the NBA 2K League. The NBA 2K League is attracting more sponsors. The current season saw 14 of the NBA 2K League’s marketing partners participate in the game. Five new partnerships were formed with GameStop, Jostens, SAP, Tissot, and Tissot. DoorDash was the current sponsor of the NBA 2K League Playoffs and Finals. A passionate fan base can make Esports a lucrative business opportunity. Donohue claims that Esports fans are so passionate that brands can attach themselves to the sport. "Our average player plays video games for around 30 hours per week. This is a passionate base of fans. Donohue believes the explosive growth of partnerships in NBA 2K League is due to the combination companies that recognize esports as an emerging market and an exponential increase in fans. It was already happening, and the increased participation of fans only fuels it. All the brands that we spoke to about partnerships agreed they wanted to be involved in esports, and are...